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Our packaging

A sweet approach to the plastic problem



Right now, climate change and plastic pollution are two of the biggest challenges we all face. Recently we’ve noticed that more people are talking about the plastic problem – which is great - because it’s an issue that needs to be tackled.


Since ecostore started in 1993, we’ve been committed to making products that are safer for people and our world. This philosophy goes hand in hand with ensuring we create packaging that is as sustainable as possible – it’s hugely important to us and we take this responsibility very seriously.


Most plastic is made from non-renewable petrochemicals. The extraction process and conversion into plastic releases carbon into the atmosphere, adding to climate change. So, a number of years ago we challenged ourselves to find a packaging alternative that is safer for our planet.


And we found one. It's plastic made from sugarcane.

Our dream for a better world


We chose sugar plastic for a number of reasons, but the best one is that it comes from a renewable source - and that it actually removes carbon from our atmosphere. Just like trees, as sugarcane grows it takes carbon out of the atmosphere. Sugarcane husks even generate bio-electricity in the factory that makes the sugar plastic, making the production process even more sustainable.

Since moving to sugar plastic in 2014, we’ve saved 7,676 tonnes (1) (and counting) of carbon from being released into the air – that’s as much as driving a car from Perth to Sydney 7,749 times!

Our sugar plastic bottles are also 100% recyclable through kerbside collection, so they can be remade into new bottles.

Our Auckland-based factory is also the only manufacturer in Australasia with ISO9001ISO14001Toitu Enviromark Diamond and Toitu CarboNZero certifications. These certifications are your guarantee that our products are made with respect and care for our environment. Since 2011 we've also been offsetting our carbon by contributing to New Zealand native forest regeneration and investing in renewable energy generation.

Sustainably sourced from Brazil

Our sugar plastic helps reduce your carbon footprint, and we’ve done our homework to make sure it is a sustainable choice behind the scenes too. We needed to find an alternative to traditional plastic that lived up to the highest possible standards of social and environmental responsibility, and we identified sugarcane plastic as the best option.


90% of sugarcane cultivation and harvesting in Brazil is concentrated more than 2000km from the Amazon Rainforest Region, and a government regulatory framework bans planting in areas with high levels of biodiversity. Commonly planted on degraded pasture land, sugarcane helps recover the soil - and sugarcane bagasse, a waste product from the crushing process - is often used to generate electric power to supply the entire ethanol production process. The crop is primarily rain fed and produced using organic fertilisers. As well, the sugarcane production is carried out under a grower/supplier code of conduct that affords new rights to workers and ensures they have a better quality of life.


Sugar plastic is 100% recyclable, but plastic that’s not recycled properly adds to landfills and pollutes the ocean. Our vision is for zero waste and we’ll continue to innovate to make our packaging more sustainable.


What about recycled plastic?

Across the ecostore retail range, our bottles now contain a mix of renewable sugar plastic and recycled plastic. See why we think this is the best mix right now. And while our bottles are refillable and 100% kerbside recyclable, we’re very much aware that any plastic that’s not properly recycled can end up in landfill or our environment.


Our vision is for zero waste – that’s why we’ll keep innovating to make our packaging as sustainable as possible. Please note: our 4.5kg, 5kg, 5L and 20L bulk formats are made from standard HDPE. We're working on this.